This weekend I was sitting having breakfast in an upmarket restaurant in the city of London (as you do). The restaurant gave me a complementary copy of The Independent to mull over as I had a miniature version of what they called a ‘full’ English breakfast, but I digress.
I must confess I have never picked up a copy of this newspaper before, and I knew I was in trouble when I turned to the back pages, looking for the sport section, but found instead information about stocks and shares.
The Independent is a bit different you see, no stories about Harry whatshisname from One Direction, no further analysis about why Joe Hart has been benched for Man City (Although I did eventually find the sport section in the middle), just huge swathes of information and the occasional opinion by somebody whose occupation sounded rather important. There was even a section where the editor discussed/defended the recent changes in the layout, including fonts and colours.
The point(s) of this analysis is of course
- When we think of Print as a media platform, perhaps one often thinks of newspapers first, but within this medium, the range in genre and codes and conventions is much greater than one would initially realise.
- Don’t go to a posh restaurant if you’re really hungry.
- The Independent redesigns (creativereview.co.uk)