The long awaited John Lewis Christmas advert has arrived! The animated advert, was launched at the weekend during the biggest show on a Saturday night… X Factor.
‘The Bear and The Hare’ is the latest in a series of Christmas ads from John Lewis, and was met with almost anticipation by the media, a rare example nowadays of an advert being something of an event. It is a sweet story about the friendship between a bear and a hare at Christmastime.
However, the hype has led me to be a little disappointed. Although it is a very nice story, it is untouchable in comparison to last years heartbreaking advert ‘The Snowman’s Journey’.