John Lewis Christmas Advert 2013

The long awaited John Lewis Christmas advert has arrived! The animated advert, was launched at the weekend during the biggest show on a Saturday night… X Factor.

‘The Bear and The Hare’ is the latest in a series of Christmas ads from John Lewis, and was met with almost anticipation by the media, a rare example nowadays of an advert being something of an event. It is a sweet story about the friendship between a bear and a hare at Christmastime.

However, the hype has led me to be a little disappointed. Although it is a very nice story, it is untouchable in comparison to last years heartbreaking advert ‘The Snowman’s Journey’.

6 thoughts on “John Lewis Christmas Advert 2013

    1. And there we go, bandying the word ‘classic’ around like it’s going out of fashion.

      Paul Gambuccini, BBC Radio DJ, once said he was tired of hearing new pop songs referred to as ‘instant classics’. For him, a ‘classic’ was something that could stand the test of time.

      That said, I do like the new John Lewis advert with its OTT sentimentality and homage to Disney’s hand drawn emotive bunny rabbit (IT’S A HARE!) and bear. And of course, what more do we want at Christmas?

      However, I was torn between being reminded of Watership Down (not good) and the bunny from the caramel adverts (just plain weird). I think these adverts are fast becoming national treasures just like he brand they advertise.
      But a classic? Let’s wait and see.

      1. WOW! Someone maybe a little hum-bug? I know I said it wasn’t the greatest Christmas ad to date but that’s just a bit extreme. Guessing someone received a lump of coal in their stocking?

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