Media literacy policy seems to have become one of the living dead. It is still contained in statute, but no longer displays any discernible signs of life.
During the noughties, media literacy was one of the flavours of the decade in policy circles. The 2003 Communications Act bestowed on Ofcom – the new converged media regulator – a responsibility for ‘promoting’ media literacy. A similar requirement was contained in the 2006 BBC Charter. High-profile representatives of the media industries were falling over themselves to join the conversation, and many educators were keen to get on board. Yet in 2016, media literacy is barely more than a whisper. So what happened?
Last week saw the publication of the second of two articles co-authored by Richard Wallis of Bournemouth University and myself tracing the rise and fall of media literacy policy in the UK. You can find the latest one here
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