Ashley’s Section B

Image result for split movie         Image result for manchester by the sea      Image result for passengers movie

Split 2016 (Thriller/Horror)

Manchester by the Sea  2016 (Drama)

Passengers 2016 (Fantasy/Science fiction)


How was this film promoted?

This film was promoted by all three media platforms broadcast, print and e-media. They are promoted through broadcast as these films are advertised on TV, cinema screenings and actors who are starring in the film have interview to promote the film. They are promoted through print as these films are advertised on posters around the cinema and outside the cinema, billboards near the bus and some entertainment magazines do promote upcoming films. These films are also promoted through e-media in many ways. They are advertised on many social media apps such as twitter, Instagram, Snapchat and YouTube. On twitter and Instagram these films are sponsored by the producer of the film, these producers have accounts to advertise upcoming films. This is a good way of promoting because you can watch the trailers of the film without having to follow these account as they come up on your timeline. With YouTube these films are promoted on the home page and before you watch your chosen YouTube video. When you click on YouTube, you will see the trailer of the film at the beginning of the homepage with a following button saying ‘watch more’. As it’s at the beginning of the home page it will help to intrigue other views to watch the trailer before watching the designated video. Moreover before you watch you video they give you 5 seconds to watch the trailer to intrigue you into continuing to watch the trailer. With Snapchat, they promote films by using filters and live clickbait videos of the premiere red carpet and make up a hashtag so that other people can promote it on other social media. Snapchat is also another way of prompting these films in case they didn’t watch it through other social media. As Snapchat is very popular with youths and some adults, they will be more inclined to promote their films on Snapchat as many people will use their filters and maybe view the live clickbait video.


What are the similarities and differences?

The differences that these films share through broadcast is different genres of the film will be promoted at a certain time. For example split was promoted during the night as it’s a thriller movie so a child wouldn’t be able to watch it, same with Manchester by the Sea as this film is quite mature it has slight remarks that only adults will understand but anyone over the age of 15 would be able to watch. But with Passengers they could promote their movie during the day and evening as it’s a 12A movie so kids will be awake to witness the advert.

The similarities that these films share through print is all films are promoted with a light background. This wills the viewer to be attracted by the poster because its eye catching and not dark.


Media forms

In all of these films, they use Levi-Strauss’ theory – Binary Opposition. with Passengers you had the man and women fall in love, with Split you had a villain and a hero. however, with Manchester by the Sea you have the man and women be in love but once they break up they become friends.


Media audiences

The primary audience for Split is 15 and above. The primary audience for Manchester by the Sea is 15 and above. The primary audience for Passengers is 12A.  However there are a secondary audience for Split are young adults aged 16-18 both male and female and a niche group of men who like thrillers.  The secondary audience for Manchester by the Sea are older men and women with a niche group of young adults. The secondary audience for Passengers is…

How, when and where is the text consumed by the audience?

People explore media texts differently and some audiences are active and not passive or passive but not active.

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

How does the audience respond to the text?

Some audience respond by using uses of gratification. For example when some audiences consume the text they may use a two-step flow and send it to another. This is an active type of audience. However other are a passive type of audience which mean they either consume and respond to the text or reject the text.

Audience interaction

The audiences an easily encouraged by media texts with the film such as Split as people are massively motivated to make memes out of the film.

The text is sold on multi-platforms such as television broadcast, online video (such as with YouTube), smartphones. This relates to audience demographics as many young adults and teenagers use their phones to go on apps such as YouTube, social media, etc. however many older adults watch more TV and use social media such a Facebook.

The interaction that does not tie in with promotion or sponsorships as these films are not promoting side-line products.

Audience control

The audiences exert their control by either choosing to be active or passive audiences.

E-Media allows the audience greater control because they can either share it across other social media apps or share it with friend across media platforms.

Audience and consumers or producers

The differences across texts that I noticed were older audiences are more likely to address to print and somewhat broadcast rather than e-media and younger audiences are more likely to address e-media and broadcast father than print. With the films that I’ve chosen older views are more likely to respond to Split and Manchester by the Sea and younger audiences are more likely to respond to Split and Passengers. This relates to audience demographics as Split is a thriller film it can appear to any audiences form the demographic table but with Manchester by the Sea it’s more likely to appeal to ABC1 audiences due to the language used in the film and just how it’s set out.

However, sometimes the audience influence and manipulation can be negative, with e-media if the audience was not pleased with the film they might give out a negative review or respond harshly on social media such as twitter or younger YouTube videos relating to the film.

Mobile phones encourages the greatest consumption or production because mobile phone allows convergence to encounter.

Uses and gratification

The Uses and Gratifications Theory suggests there are certain reasons why an audience responds to different media texts:

Entertainment and diversion – Audiences consume media texts to escape from their everyday lives. They choose entertaining texts that allow them to divert their attention from the real world, perhaps by watching a fantasy film like Passengers as it is set in space or with Split.

Social interaction – Some media texts like The X Factor provoke interaction with the audience, with Split this happened. Social media sparked an immediate reaction and got people talking while the action was still happening. Many audiences starting reacting and making memes of the film Split.

Personal identity – Some audiences like to watch media texts because they can compare their life experiences with those represented in it. Audience pleasure comes from empathising and identifying with characters or content represented in them. This happened with Manchester by the Sea as it was more of a realistic film so many older audiences could relate to the media text.


Media institutions

Night Shyamalan, Jason Blum and Marc Bienstock produced Split. Universal Pictures distributed Split. Stephen Hamel, Michael Maher, Neal H. Moritz and Ori Marmur produced Passengers. Columbia Pictures distributed Passengers. Matt Damon, Kimberly Steward, Chris Moore, Kevin J. Walsh and Lauren Beck produced Manchester by the Sea. Roadside Attractions and Amazon Studios distributed Manchester by the Sea.


Media representation

People and places in my Cross Media case study are represented as normal, realistic, everyday individual.

The movie Split’s representations relate to dominate ideologies and stereotypes because the man I seen dominant and the female is seen submissive. Whereas Manchester do not have dominate ideologies and stereotypes. However, Passengers doesn’t follow the genuine stereotype as the man falls in love with the women first father than the women falling in love first. There aren’t any opportunities to provide counter-types.

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