My case study is about three films. There are so many different genres and it is so much easier to understand the storyline also where theories are used. I have chosen to analyse straight outta Compton, split, and the jungle book they are three completely different genre of films and this makes the case study more interesting as there are multiple
representations are very important when coming up with the target audience type for a film as you don’t want to show the wrong people inappropriate shots such as swearing if the film is targeted at young children rated PG. straight outta Compton for example, the characters are represented as thugs/gangsters. they are shown using guns and other weapons. they also stressed the point in the film, because it is a bibliography that they were only seen as violent and “thuggish” because they were black men and got mistreated and so they became what everyone thought they were. abusing the fact that they were very famous. the scenery in the film is mostly just the studio, the streets or when they’ve become famous and spend the time in their expensive houses and in clubs. there are multiple stereotypes shown in straight outta Compton, such as the fact that the “thugs” are black and race was a very big issue at the time the film was set. the crew were famous for a song with the lyrics ‘black police showing out for the white cops’. this also counts as a countertops as the police officers are normally white because of race issues.
different ways of promotion to talk about this way I’m not saying the same thing over again.some differences in my three
films are the genres themselves one thriller (split) , one drama (the jungle book) and one
bibliography/documentary (straight outta Compton). they are clearly made for different audiences as split and straight outta Compton were rated 15 whilst the jungle book was rated PG.
some similarities my films have are that they all have a very strong media presence as they have been widely promoted around all the platforms
intertextuality is something used in all my three films especially straight outta Compton as the film is about a rap group and their rise to fame. the music in the film is already very famous which means that when the film came out people get to see what happened around the same time it was made this would mean that the music helped promote the film the same way the film promoted the artists no matter how long ago the film was set.
primary audiences are people who directly receive the communication from the product. secondary audiences are the people who indirectly receive the information, such as hearing about it or be affected by the information. so in this case the primary audience would be who ever the films are targeted at or who ever watches it and the secondary would be anyone who is told about the film watches it and enjoys it as much as the people it is targeted at.
my first film is straight outta Compton: I presume that the target audience would be so much more than just a gender or age, because of the type of film it is the target audience would be so much wider than say the jungle book where the audience is children and this is seen through the rated age. straight outta Compton is a bibliography about a famous rap group as I have said. the target audience could range from the nationality to the type of music people listen to, this also brings up the fact that social class could be part of the target audience as different peoples lifestyle could be relatable to the movie. so the primary audience would be the people intended to watch the film whereas the secondary are people who watch it even though it wasn’t intended for them originally.
the jungle book: It is a family film more so targeted at younger children however, you would probably get more of a secondary audience actually watching the film as families will go to watch it together if they have little children. but you will also get a wide variety as it is a remake of a famous cartoon, one that adults would have watched as a child.
split was rated 15 because of content in the film such as violence and swearing however it is a film that can be relatable on so many levels. this films specific target audience may be the same as straight outta Compton’s. as it is a relatable story, maybe not to the standards the film shows but relatable as there are people with the same disorder.