Denotations And Connotations

Denotations and Connotations are used everyday even without you realising as every image you see gives you a stimulus to assume what is going on. For my first example a homeless person what you see is someone dirty begging for money because they cant get a job so the connotations that go with that are that they are lazy and useless therefore they are a waste of space and should be shunned by society. Even though every case is different and sometimes the connotations with homeless people can be true most cases are the opposite as they are hardworking and motivated to get a job but they are just down on their luck and become homeless from unfortunate circumstances.

On the other hand a suit and tie is widely recognised as a good way to dress as they are usually expensive and makes you look more attractive. This makes people believe that you have a well paid job or you are an important person above middle class because you are a very intelligent person. There are also negative connotations to a suit and tie as people also think of corruption as people in governments wear suits and ties as if to cover up their deception this also applies to business people as for example Fifa was recently shown to be corrupt causing Sepp Blatter to step down as president.

Mcluhan’s Theory

McLuhan’s Theory

McLuhan’s theory states that the medium is the message. To put it simply it means that the way people receive a message influences the way the message is perceived by the audience. For example information on Wikipedia about healthy eating is considered less reliable than information on a professional website about dieting. This is because Wikipedia allows any user to edit information so it isn’t always factual whereas a professional website is made by experts.

These days I believe that McLuhan’s theory is still relevant even though he made this theory before the age of the internet it still has weight to it. Even from my previous example you can see that it still applies even on the internet between Wikipedia and other websites. A more recent example of this is when Kanye west said that he would run for president in 2020. Because he has a reputation for saying outrageous things like this people don’t take him seriously whereas someone like Donald trump would be taken seriously as people know he has a very serious reputation. This proves that McLuhan’s theory is correct even today as people interpret their two exactly the same messages in different ways.

However there are exceptions to McLuhan’s theory because even though Wikipedia has some false information most of the information on the website is factual and up to date and a lot of people still use this website for reliable research.

Overall McLuhan’s theory is still relevant because it can still apply to most ways people get information these days if its on the internet or on the TV.

Types Of Media

There are 3 different types of media that can be used today. They are; Broadcast, Print and E-Media. Broadcast media is information shown to an audience without the use of internet for example the biggest way to use broadcast media is to watch television. Print Media is the least used type of media. it is done by printing images and information on paper. An example of Print Media would be a newspaper as it has images and information about the latest news. Finally E-Media is the most used type of media as it is easily accessible to everybody in this day and age by connecting to the internet. Every website on the internet could be considered as E-Media but a good example would be YouTube.