NRS Social Grades

The National Readership Survey Social Status Classification:

The social status of an audience group has an impact of the motives you will want to offer. Most of society falls into the (C) D and E categories.
A – Upper middle-class (higher managerial and professional)
B – Middle class (middle managerial and professional)
C1 – Lower middle class (supervisory, junior management and professional)
C2 – Skilled working class (skiller manual worker)
D – Unskilled working class (semi-skilled and unskilled manual workers)
E – Those that depend on the state (pensioners, lower grade workers and the unemployed) Continue reading “NRS Social Grades”

Audiences – Fiske

Fiske states that there are 5 factors to be considered when identifying audience:

  1. education: the level of education received by the audience can offer different ways of targeting them. E.g. Uni students aged 24 will need a different reason to follow your message than 24-year-olds who left school at 18.
  2. religion: are you targeting a particular religious group, or will your work present values common to all religions?
  3. political allegiance: different political groups present different priorities in life. Labour, for example, apparently focuses on equality and the ‘common man’, whereas the Conservatives focus on the ability for individuals to succeed if they work hard. The ‘popular’ party at the time can influence decisions.
  4. region: there is a big difference between London and Leicester when looking at values, fashions, etc. London is the more powerful, so following values promoted by the capital may be a good idea.
  5. urban vs rural: this is town vs country. There are different motives for each section. Most people live in towns, therefore a focus on something like image is valid.

Audiences – Hartley

This expands upon Burton’s classification of socially grouped audiences. He identifies 7 subjectives. If any of them apply to your audience, you have identified a more more specific audience and should offer motives appropriate to that audience. The more specific your audience, the more you can target them exactly. Continue reading “Audiences – Hartley”

Audiences – Burton

Grame Burton identifies the difference between socially grouped audiences (e.g. grouped by age, gender, place in society, etc) and media grouped audiences (e.g. grouped by their relationship with the media, such as computer users, film goers and so on). Socially grouped audiences are explored in a minute, but consider your audience, is there a way of reaching them – do their interests relate to a particular media product? If you are selling a CD for example, you are targeting a media grouped audience.

Post-modernism for Dummies

Post-modernism is a term which is used in many subjects, in terms of media this signifies as something that stands out to everything else, like a hipster! If you’re sitting in Starbucks, whilst on your Macbook, reading this, Welcome! (Also go home after a while man, the store wants to close) The use of post-modernism can be used to engage an audience to make it more interesting as well as create a sense of nostalgia. An example of this is used in the Netflix original series Stranger Things. Although it is filmed in 2016 it is set in the 1980’s therefore standing out in comparison to other series which were released around the same time as Stranger Things. In addition, the show seems to come across as very realistic as many people who grew up in the 80’s could relate to the series such as the fashion and lifestyle, due to an engagement between the shows’ theme and the audience, this creates a sense of nostalgia for them. Since people use these shows as a form of escapism and relation, this signifies a sense of gratification.