Textual Analysis Toolkit

Each type of text you will analyse is below, together with a list of things that could be analysed for it. Let me know in the comments in you think of any potential additions!

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Print

  • Codes and conventions
  • Layout and design
  • Composition
  • Images/photographs – camera shot type, angle, focus
  • Font size, type of font (e.g. serif/sans serif), colour
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos etc.
  • Language – slogan/tagline and copy
  • Anchorage of images and text
  • Elements of narrative

Moving image

  • Codes and conventions
  • Camera work – framing, shot types, angle, position, movement
  • Editing – pace, type of edits, continuity/montage Structure/narrative
  • Sound – music/dialogue/voiceover
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

Music video

  • Codes and conventions – performance/narrative/experimental features
  • Camera work (framing – shot types, angle, position, movement)
  • Editing – beat-matched?
  • Elements of continuity/montage
  • How does the video interpret the music and/or lyrics?
  • Structure/narrative
  • Intertextuality
  • Sound
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

Newspapers

  • Point of view and ideology
  • Codes and conventions of news products/newspapers/type of newspaper
  • Layout and design
  • Composition – positioning of headlines, images, columns, combination of stories
  • Images/photographs – camera shot type, angle, focus
  • Font size, type of font (e.g. serif/sans serif)
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – headline, sub-headings, captions
  • Copy
  • Anchorage of images and text
  • Elements of narrative

Television

  • Genre codes and conventions
  • Genre theory
  • Genre fluidity
  • Camera work – framing and composition shot types, angle, position, movement
  • Lighting and colour
  • Editing – pace, type of edits, continuity
  • Narrative construction, related to narrative theory
  • Sound – dialogue, music
  • Mise-en-scene – setting and location, props, costume/dress, hair/make-up

Magazines

  • Codes and conventions – changes over time?
  • Layout and design
  • Composition – positioning of masthead/headlines, cover lines, images, columns
  • Font size, type, colour
  • Images/photographs – shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – headline, sub-headings, captions – mode of address
  • Copy
  • Anchorage of images and text
  • Elements of narrative

Online media

  • Homepage and other pages
  • Codes and conventions
  • Layout and design
  • Composition
  • Font size, type of font (e.g. serif/sans serif), colour
  • Images/photographs – camera shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – formal/informal mode of address?
  • Anchorage of images and text
  • Elements of narrative/structure around the site
  • Interactive features
  • Menu bar and navigation – structure and design of the site

Audiences – Hartley

This expands upon Burton’s classification of socially grouped audiences. He identifies 7 subjectives. If any of them apply to your audience, you have identified a more more specific audience and should offer motives appropriate to that audience. The more specific your audience, the more you can target them exactly. Continue reading “Audiences – Hartley”

MISE-EN-SCENE

Mise en scène encompasses the most recognizable attributes of a film – the setting and the actors; it includes costumes and make-up, props, and all the other natural and artificial details that characterize the spaces filmed.  The term is borrowed from a French theatrical expression, meaning roughly “put into the scene”.  In other words, mise-en-scène describes the stuff in the frame and the way it is shown and arranged.

Have a look at each of the scenes below.  What has been ‘put in the frame’ in each one, in order to help explain the narrative?

Answers in comments, as always;

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