This expands upon Burton’s classification of socially grouped audiences. He identifies 7 subjectives. If any of them apply to your audience, you have identified a more more specific audience and should offer motives appropriate to that audience. The more specific your audience, the more you can target them exactly. Continue reading “Audiences – Hartley”
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Mise en scène encompasses the most recognizable attributes of a film – the setting and the actors; it includes costumes and make-up, props, and all the other natural and artificial details that characterize the spaces filmed. The term is borrowed from a French theatrical expression, meaning roughly “put into the scene”. In other words, mise-en-scène describes the stuff in the frame and the way it is shown and arranged.
Have a look at each of the scenes below. What has been ‘put in the frame’ in each one, in order to help explain the narrative?
Answers in comments, as always;
Some interesting points regarding Stuart Halls Reception Theory with regards to TV News broadcasts.
Every theorist & theory you will ever need!!
- John Fiske – genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
- Robert Stam – there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
- Jane Feuer – genre is abstract and becoming harder to identify.
- Henry Jenkins – genre break rules and commonly hybridizes.
- John Hartley – genre is interpreted culturally e.g. Coronation Street or Eastenders could only be understood in terms of the conventions of UK soap operas, American television dramas tend to have a slightly different set of conventions to British television dramas.
- Daniel Chandler – genre is too restricting and presents audiences and producers with a creative ‘straightjacket’.
- Steve Neale – genre as repetition and difference
- David Buckingham – genre in constant process of negotiation and change
- Rick Altman – genre offers audiences a ‘set of pleasures’