Intertextuality is the way in which media text influences reflect, or differ each other. A primary case in point of this would be the show Atlanta an American comedy-drama television series about two cousins navigating their way in the Atlanta rap scene in an effort to improve their lives and the lives of their families. Created by and featuring Donald Glover an American actor, writer, producer, director, comedian, rapper, singer, and songwriter. The show then recognised for its comedy and drama, winning prestigious awards such as golden globes for ‘Best Television Series – Musical or Comedy’ and ‘Best Performance by an Actor in a Television Series – Musical or Comedy’. During Donald Glover’s acceptance speech, he said, “I’d like to thank the Migos—not for being on the show, but for making ‘Bad and Boujee.’ Like, that’s the best song… ever.” He also thanked the city of Atlanta. The next day, Billboard announced, “Migos – Bad and Boujee Ft. Lil Uzi Vert”, dethroned Rae Sremmurd’s “Black Beatles” for the No. 1 spot on the Hot 100. Not only did the rap group go up in the music charts but also Migos saw a significant spike in following and seeing over 37,000 Twitter mentions during which the Atlanta trio got a shout out from Donald Glover.
For my section B, I have chosen movies, I have chosen is a 2001 British-American fantasy film Harry potter, a 2012 American science fiction adventure film The Hunger Games and a 2016 American science fiction action film The 5th Wave. These three movies depict some category of similarities and differences. An example of similarities that they all have is that they all based on the novel. By them all having novels out first it permits them all to indorse their media text to a greater audience as people who have already read and are dedicated to the novel will want to watch the movie alongside with people who may not read but just want to view the movie due to the hype of it. Additional likeness they
share is the target audience varies in age these movies are designed to target both the youth around the ages of 12 and also have a
secondary audiences of 30 year and up.
To progress and expand my section B, I plan on including a sketch of synergy, this is the way in which numerous foundations of a media corporation act together to indorse related products across different media. An example of this is the Hunger Games to promote its linked products, as it offers CD, DVD and Games.
Harry Potter along side with all the other movies I chose use Todorav narrative pattern of starting off the movie in an equilibrium state, in terms of the Harry potters the followed by disruption of some sort, then recognition repair and then lastly restoration.
Harry Potter represents its locations and people as mystical, with large doses of fantasy with the use wizards, castle, wands and magical beings the movie gives the audience sense of escapism from the audiences every day life. Harry Potter is very unique as it shows both element of reality and fantasy in the movie, an example of this would be the fact that Harry attends a wizarding academy in Scotland adding both elements of reality and fanaticy even having their own langugage using such words as “muggles”.
Harry Potter uses sterotypical ideas and looks for wizards such as old and grey men, long beards, long clocs and big hats these stereotypical ideas and looks that are given to the wizards are very fitting and gives the audience sense of familiarity and undersatnding of who and what the characters are through mise en scene.
The Hunger Games represents its locations an people as strong, dystopian and a dog eat dog world. With the use of action codes and fearles female lead character.
5th Wave represents its locations and people as a very ordinary and basic at fist and then very dramatic and hectic with the use of aliens, explosives and action codes.
Three TV shows: Empire, Power, Gangland: Turf wars.
Power is an American crime drama television series airing on Starz. Its about a man named ‘ghost’ who lives a double life as a dug dealer and a club owner “Power” is co-executive produced by Curtis “50 Cent”. Empire is about the Lyon family fighting against each other to be CEO of Empire Entertainment owned by Fox. Gangland: turf wars is a documentary to inform people about gangs in London and the effect it has on individuals lives produced through channel 5.
Manchester by the Sea (Drama)
Passengers (Fantasy/Science fiction)
How was this film promoted?
This film was promoted by all three media platforms broadcast, print and e-media. They are promoted through broadcast as these films are advertised on TV, cinema screenings and actors who are starring in the film have interview to promote the film. They are promoted through print as these films are advertised on posters around the cinema and outside the cinema, billboards near the bus and some entertainment magazines do promote upcoming films. These films are also promoted through e-media in many ways. They are advertised on many social media apps such as twitter, Instagram, Snapchat and YouTube. On twitter and Instagram these films are sponsored by the producer of the film, these producers have accounts to advertise upcoming films. Continue reading “Ashley’s Section B”
My case study is about three films. There are so many different genres and it is so much easier to understand the storyline also where theories are used. I have chosen to analyse straight outta Compton, split, and the jungle book they are three completely different genre of films and this makes the case study more interesting as there are multiple
representations are very important when coming up with the target audience type for a film as you don’t want to show the wrong people inappropriate shots such as swearing if the film is targeted at young children rated PG. straight outta Compton for example, the characters are represented as thugs/gangsters. they are shown using guns and other weapons. they also stressed the point in the film, because it is a bibliography that they were only seen as violent and “thuggish” because they were black men and got mistreated and so they became what everyone thought they were. abusing the fact that they were very famous.
different ways of promotion to talk about this way I’m not saying the same thing over again.some differences in my three
films are the genres themselves one thriller (split) , one drama (the jungle book) and one
bibliography/documentary (straight outta Compton). they are clearly made for different audiences as split and straight outta Compton were rated 15 whilst the jungle book was rated PG.
some similarities my films have are that they all have a very strong media presence as they have been widely promoted around all the platforms
intertextuality is something used in all my three films especially straight outta Compton as the film is about a rap group and their rise to fame. the music in the film is already very famous which means that when the film came out people get to see what happened around the same time it was made this would mean that the music helped promote the film the same way the film promoted the artists no matter how long ago the film was set.
primary audiences are people who directly receive the communication from the product. secondary audiences are the people who indirectly receive the information, such as hearing about it or be affected by the information. so in this case the primary audience would be who ever the films are targeted at or who ever watches it and the secondary would be anyone who is told about the film watches it and enjoys it as much as the people it is targeted at.
my first film is straight outta Compton: I presume that the target audience would be so much more than just a gender or age, because of the type of film it is the target audience would be so much wider than say the jungle book where the audience is children and this is seen through the rated age. straight outta Compton is a bibliography about a famous rap group as I have said. the target audience could range from the nationality to the type of music people listen to, this also brings up the fact that social class could be part of the target audience as different peoples lifestyle could be relatable to the movie. so the primary audience would be the people intended to watch the film whereas the secondary are people who watch it even though it wasn’t intended for them originally.
the jungle book: It is a family film more so targeted at younger children however, you would probably get more of a secondary audience actually watching the film as families will go to watch it together if they have little children. but you will also get a wide variety as it is a remake of a famous cartoon, one that adults would have watched as a child.
split was rated 15 because of content in the film such as violence and swearing however it is a film that can be relatable on so many levels. this films specific target audience may be the same as straight outta Compton’s. as it is a relatable story, maybe not to the standards the film shows but relatable as there are people with the same disorder.
during the movies the audience for whom the film is intended will hopefully feel
The first film I’ve chosen to talk about is Just Wright. This is a film about basketball whilst still combining elements of a Love story. This helps attract different audiences as it means that people will want to watch the film to see this love story unfold whilst simultaneously attracting a niche audience that may have a particular interest in basketball. Continue reading “A Summary of my Case Study- Dolapo”