“Popular ideas about the self in society have changed, so that identity is today seen as more fluid and transformable than ever before.” David Gauntlett
Use your case study to explore this idea.
“In an increasingly globalised world, the ability to create an ‘alternative’ identity is becoming more difficult.” Does your case study support this view?
Access to social media has empowered people to assert their true identity. Does evidence from your case study suggest that this is the case?
“To argue that audiences have their identities shaped by the media they consume is simply to insult them. People are much smarter than that.’’ Does your case study
indicate that people are ‘much smarter than that’?
Using your own case study, evaluate the appeal of stereotypical representations for
producers and audiences.
Does your case study suggest it is possible for representations to challenge dominant ideologies and values?
Worth posting this again. Good luck tomorrow all!
Source: MEST 1 Guidance for Year 12s
Intertextuality is the way in which media text influences reflect, or differ each other. A primary case in point of this would be the show Atlanta an American comedy-drama television series about two cousins navigating their way in the Atlanta rap scene in an effort to improve their lives and the lives of their families. Created by and featuring Donald Glover an American actor, writer, producer, director, comedian, rapper, singer, and songwriter. The show then recognised for its comedy and drama, winning prestigious awards such as golden globes for ‘Best Television Series – Musical or Comedy’ and ‘Best Performance by an Actor in a Television Series – Musical or Comedy’. During Donald Glover’s acceptance speech, he said, “I’d like to thank the Migos—not for being on the show, but for making ‘Bad and Boujee.’ Like, that’s the best song… ever.” He also thanked the city of Atlanta. The next day, Billboard announced, “Migos – Bad and Boujee Ft. Lil Uzi Vert”, dethroned Rae Sremmurd’s “Black Beatles” for the No. 1 spot on the Hot 100. Not only did the rap group go up in the music charts but also Migos saw a significant spike in following and seeing over 37,000 Twitter mentions during which the Atlanta trio got a shout out from Donald Glover.
In order to improve my Section B, I will include a description of synergy, which is the way in which various elements of a media conglomerate interact to promote linked products across different media.
An example of this is high school musical. High school musical uses synergy to promote its linked products, as it offers CD, DVD and Games.
My three chosen media texts were American Horror Story, The Vampire Diaries and The Originals.
I would also make references towards technological convergence. For example, people used to use DVDs and box sets in order to watch these programmes. However, now they can watch these programmes online through the use of technology.
For each of my three chosen texts, the target audience for each is either similar or very different to the others. For instance, the target audience for The Vampire Diaries would be young adults, whereas the secondary audience would be teenagers, as it was not the intended audience, but they too would enjoy watching it. In addition to this, the target audience for the originals would also be young adults, with the secondary audience being teenagers and both genders, as they too would enjoy it.
How, when and where is the text consumed by the audience?
All three of my media texts are watchable and are all posted on prime time TV, as they would usually be available for the public to watch on a time between eight and eleven o’clock.
My question for Part B was “Convergence allows audiences to access media content from multiple platforms on one device. Assess the impact of convergence in your cross-media study. My three products were Teen Wolf (Network: MTV), The Originals (Network: The CW) and American Horror Story (Network: FX).
I think I should include stereotypes and countertypes in my Section B answer. Stereotypes are a fixed cliché of a person or thing. For example, the saying that blonde people are dumb. This is stereotypical as not all blonde people are dumb. I believe this can be used in the Part B answer. For instance, for my three choices of the broadcasting platform, I could talk about how the genre of production is portrayed and how they relate to the generalisation of such shows. Countertypes are positive stereotypes that accentuate the positive attributes of someone. For instance, a countertype could be that blonde people are smart. This is a countertype as it accentuates the positivity that blonde-haired people are smart. I could talk about how countertypes are used to influence the audience into wanting to watch such shows and movies, and to increase the popularity of the shows so the audience talk about it to people who do not watch it, which can intrigue others to watch it.
Yesterday USA had an elections, America have voted for Trump. Do you think it’s a good idea to have a business man as a president. However I want to tell you something different. I have found many funny articles and pictures about Donald trump, but this was different. What do you think this picture represents? Many people says that it was a second election for Russia and Putin will have another country America, so he will control Donald as his puppet doll?
By the way they would be a nice couple 🙂