NRS Social Grades

The National Readership Survey Social Status Classification:

The social status of an audience group has an impact of the motives you will want to offer. Most of society falls into the (C) D and E categories.
A – Upper middle-class (higher managerial and professional)
B – Middle class (middle managerial and professional)
C1 – Lower middle class (supervisory, junior management and professional)
C2 – Skilled working class (skiller manual worker)
D – Unskilled working class (semi-skilled and unskilled manual workers)
E – Those that depend on the state (pensioners, lower grade workers and the unemployed) Continue reading “NRS Social Grades”

Audiences – Fiske

Fiske states that there are 5 factors to be considered when identifying audience:

  1. education: the level of education received by the audience can offer different ways of targeting them. E.g. Uni students aged 24 will need a different reason to follow your message than 24-year-olds who left school at 18.
  2. religion: are you targeting a particular religious group, or will your work present values common to all religions?
  3. political allegiance: different political groups present different priorities in life. Labour, for example, apparently focuses on equality and the ‘common man’, whereas the Conservatives focus on the ability for individuals to succeed if they work hard. The ‘popular’ party at the time can influence decisions.
  4. region: there is a big difference between London and Leicester when looking at values, fashions, etc. London is the more powerful, so following values promoted by the capital may be a good idea.
  5. urban vs rural: this is town vs country. There are different motives for each section. Most people live in towns, therefore a focus on something like image is valid.

Intertextuality

Intertextuality is the way in which media text influences reflect, or differ each other. A primary case inatlanta point of this would be the show Atlanta an American comedy-drama television series about two cousins navigating their way in the Atlanta rap scene in an effort to improve their lives and the lives of their families. Created by and featuring Donald Glover an American actor, writer, producer, director, comedian, rapper, singer, and songwriter. The show then recognised for its comedy migos-dragged-for-charity.pngand drama, winning prestigious awards such as golden globes for ‘Best Television Series – Musical or Comedy’ and ‘Best Performance by an Actor in a Television Series – Musical or Comedy’. During Donald Glover’s acceptance speech, he said, “I’d like to thank the Migos—not for being on the show, but for making ‘Bad and Boujee.’ Like, that’s the best song… ever.” He also thanked the city of Atlanta. The Screen-Shot-2017-01-12-at-7.54.15-PM-1200x691next day, Billboard announced, “Migos – Bad and Boujee Ft. Lil Uzi Vert”, dethroned Rae Sremmurd’s “Black Beatles” for the No. 1 spot on the Hot 100. Not only did the rap group go up in the music charts but also Migos saw a significant spike in following and seeing over 37,000 Twitter mentions during which the Atlanta trio got a shout out from Donald Glover.

Audiences – Hartley

This expands upon Burton’s classification of socially grouped audiences. He identifies 7 subjectives. If any of them apply to your audience, you have identified a more more specific audience and should offer motives appropriate to that audience. The more specific your audience, the more you can target them exactly. Continue reading “Audiences – Hartley”