Disney has finally caught up! first same-sex kiss and openly gay character

gay charactersDisney have finally aired their first same-sex kiss on one of their main channels. Despite Disney’s constant nods of support toward the LGBTQ community in several of their other media products. they have never openly shown a same -sex kiss. Disney have always shown their support of the LGBTQ community, in movies such as Finding dory and Good luck Charlie, where there are lesbian couples.

Despite Disney’s subtle support of the LGBTQ community they had never shown a same-sex kiss in any of their media products. Their first same-sex kiss was shown on the show ‘Star vs. the Forces of Evil’. The showing of this kiss on such a public channel means that the younger generation get to see the different types of people in society. As well as gain the confidence they need to be themselves from a young age. It is easier for Disney’s young audience to accept who they are if they are comfortable with same-sex relationships. Continue reading “Disney has finally caught up! first same-sex kiss and openly gay character”

NRS Social Grades

The National Readership Survey Social Status Classification:

The social status of an audience group has an impact of the motives you will want to offer. Most of society falls into the (C) D and E categories.
A – Upper middle-class (higher managerial and professional)
B – Middle class (middle managerial and professional)
C1 – Lower middle class (supervisory, junior management and professional)
C2 – Skilled working class (skiller manual worker)
D – Unskilled working class (semi-skilled and unskilled manual workers)
E – Those that depend on the state (pensioners, lower grade workers and the unemployed) Continue reading “NRS Social Grades”

Audiences – Fiske

Fiske states that there are 5 factors to be considered when identifying audience:

  1. education: the level of education received by the audience can offer different ways of targeting them. E.g. Uni students aged 24 will need a different reason to follow your message than 24-year-olds who left school at 18.
  2. religion: are you targeting a particular religious group, or will your work present values common to all religions?
  3. political allegiance: different political groups present different priorities in life. Labour, for example, apparently focuses on equality and the ‘common man’, whereas the Conservatives focus on the ability for individuals to succeed if they work hard. The ‘popular’ party at the time can influence decisions.
  4. region: there is a big difference between London and Leicester when looking at values, fashions, etc. London is the more powerful, so following values promoted by the capital may be a good idea.
  5. urban vs rural: this is town vs country. There are different motives for each section. Most people live in towns, therefore a focus on something like image is valid.