Lidl’s new Christmas advert

Bit of a personal one this one, apologies in advance.

The new Lidl advert (I saw on Channel 4 over the weekend) featured a product which is basically chicken, duck and turkey in one (I forgot the proper name for this), in my opinion this is foul (no pun intended) enough, but the advert ended with the line ‘so everyone’s happy, well except for the duck, chicken and turkey’.

Now, this hit a nerve, as I found this to be in quite bad taste, so as you do I went onto Lidl’s Facebook to lodge a complaint.  There I was surprised to see that I was far from the only one as several people seemed quite upset about it.  Following others steps I then went to the Advertising Standards Agency website to lodge a formal complaint, I also Twitted the ASA to back this up, and they actually tweeted back to let me know that they were looking into it.

So there you go, advertising can engage the audience in negative ways and using eMedia to contact institutions, I was able to have a forum to air my distaste.

John Lewis Christmas Advert 2013

The long awaited John Lewis Christmas advert has arrived! The animated advert, was launched at the weekend during the biggest show on a Saturday night… X Factor.

‘The Bear and The Hare’ is the latest in a series of Christmas ads from John Lewis, and was met with almost anticipation by the media, a rare example nowadays of an advert being something of an event. It is a sweet story about the friendship between a bear and a hare at Christmastime.

However, the hype has led me to be a little disappointed. Although it is a very nice story, it is untouchable in comparison to last years heartbreaking advert ‘The Snowman’s Journey’.