NRS Social Grades

The National Readership Survey Social Status Classification:

The social status of an audience group has an impact of the motives you will want to offer. Most of society falls into the (C) D and E categories.
A – Upper middle-class (higher managerial and professional)
B – Middle class (middle managerial and professional)
C1 – Lower middle class (supervisory, junior management and professional)
C2 – Skilled working class (skiller manual worker)
D – Unskilled working class (semi-skilled and unskilled manual workers)
E – Those that depend on the state (pensioners, lower grade workers and the unemployed) Continue reading “NRS Social Grades”

Audiences – Hartley

This expands upon Burton’s classification of socially grouped audiences. He identifies 7 subjectives. If any of them apply to your audience, you have identified a more more specific audience and should offer motives appropriate to that audience. The more specific your audience, the more you can target them exactly. Continue reading “Audiences – Hartley”