Past MEST 1 Section B Questions

Try adapting your cross-media study to some of
these.

Explore the ways target audiences consume and respond to media products across different media platforms.

  • Support your answer with reference to examples from your case study.

Write a talk to present to media producers making a case for using a range of different media platforms to reach consumers.

  • Write the bullet points or notes you would use to support your talk, and include references to advertising, marketing or promotional opportunities.
  • Support your answer with reference to examples from your case study.

Continue reading “Past MEST 1 Section B Questions”

MEST1 SECTION B – CROSS MEDIA STUDY EXTENDED A GRADE EXEMPLAR RESPONSE – SYNERGY

MEST1 Section B – Cross Media Study Extended A Grade Exemplar Response – Synergy

(32 Marks)

Synergy is the process by which media institutions use a range of platforms to promote, sell and distribute their products. Assess the impact of synergy in your cross-media study. Support your answer with reference to a range of examples from three media platforms.

Synergy can be defined as when two or more compatible products sell each other e.g. Facebook and Farmille/Candy Crush Saga, or a film and soundtrack but for the purposes of this response I will be analysing synergy from an institutional point of view in terms of how it works across platforms but also exploring whether the impact of synergy on audience reception and response is significant or not. Continue reading “MEST1 SECTION B – CROSS MEDIA STUDY EXTENDED A GRADE EXEMPLAR RESPONSE – SYNERGY”