This expands upon Burton’s classification of socially grouped audiences. He identifies 7 subjectives. If any of them apply to your audience, you have identified a more more specific audience and should offer motives appropriate to that audience. The more specific your audience, the more you can target them exactly. Continue reading “Audiences – Hartley”
Want to understand the media better? Here are 5 big thinkers with critical tools you can apply to your everyday encounters with the media. #MediaTheorised
Picked up the Evening Standard on the way home this evening (I was on a course ok?)
Alternative caption: This is a photo of two heads of state.
What are your opinions of this?
- Is there too much emphasis on the gender of these two politicians?
- Does what they are wearing really matter?
- Do the linguistic codes connote anything? A ‘First Lady’ is the traditional title for the wife of a head of state, e.g. Michelle Obama.
- How does Hilary Clinton fit into all this? (No she’s not quite president, but when the opponent is Donald Trump…)
This is the critical awareness I would expect of an A-Level Media Studies student. Get out there and get critical!