AS & A2 Recommended Media Studies Theorists

Every theorist & theory you will ever need!!


  • John Fiske – genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
  • Robert Stam – there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
  • Jane Feuer – genre is abstract and becoming harder to identify.
  • Henry Jenkins – genre break rules and commonly hybridizes.
  • John Hartley – genre is interpreted culturally e.g. Coronation Street or Eastenders could only be understood in terms of the conventions of UK soap operas, American television dramas tend to have a slightly different set of conventions to British television dramas.
  • Daniel Chandler – genre is too restricting and presents audiences and producers with a creative ‘straightjacket’.
  • Steve Neale – genre as repetition and difference
  • David Buckingham – genre in constant process of negotiation and change
  • Rick Altman – genre offers audiences a ‘set of pleasures’

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Going Underground

Going Underground

Imagine someone designed a tube map that instead of stations such Camden Town (Northern Line) and Finsbury Park (Piccadilly/Victoria), you had artists such as Public Enemy (Hip-Hop) and (Funk/Blues)?

Well, a person by the name of Dorian Lynskey did just this.  Have a look at the image, did you know about all these genres already?  Do you agree with how some artists have been categorised?


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The Independent

This weekend I was sitting having breakfast in an upmarket restaurant in the city of London (as you do).  The restaurant gave me a complementary copy of The Independent to mull over as I had a miniature version of what they called a ‘full’ English breakfast, but I digress.

I must confess I have never picked up a copy of this newspaper before, and I knew I was in trouble when I turned to the back pages, looking for the sport section, but found instead information about stocks and shares.

The Independent is a bit different you see, no stories about Harry whatshisname from One Direction, no further analysis about why Joe Hart has been benched for Man City (Although I did eventually find the sport section in the middle), just huge swathes of information and the occasional opinion by somebody whose occupation sounded rather important.  There was even a section where the editor discussed/defended the recent changes in the layout, including fonts and colours.

The point(s) of this analysis is of course

  1. When we think of Print as a media platform, perhaps one often thinks of newspapers first, but within this medium, the range in genre and codes and conventions is much greater than one would initially realise.
  2. Don’t go to a posh restaurant if you’re really hungry.