Textual Analysis Toolkit

Each type of text you will analyse is below, together with a list of things that could be analysed for it. Let me know in the comments in you think of any potential additions!

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Print

  • Codes and conventions
  • Layout and design
  • Composition
  • Images/photographs – camera shot type, angle, focus
  • Font size, type of font (e.g. serif/sans serif), colour
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos etc.
  • Language – slogan/tagline and copy
  • Anchorage of images and text
  • Elements of narrative

Moving image

  • Codes and conventions
  • Camera work – framing, shot types, angle, position, movement
  • Editing – pace, type of edits, continuity/montage Structure/narrative
  • Sound – music/dialogue/voiceover
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

Music video

  • Codes and conventions – performance/narrative/experimental features
  • Camera work (framing – shot types, angle, position, movement)
  • Editing – beat-matched?
  • Elements of continuity/montage
  • How does the video interpret the music and/or lyrics?
  • Structure/narrative
  • Intertextuality
  • Sound
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

Newspapers

  • Point of view and ideology
  • Codes and conventions of news products/newspapers/type of newspaper
  • Layout and design
  • Composition – positioning of headlines, images, columns, combination of stories
  • Images/photographs – camera shot type, angle, focus
  • Font size, type of font (e.g. serif/sans serif)
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – headline, sub-headings, captions
  • Copy
  • Anchorage of images and text
  • Elements of narrative

Television

  • Genre codes and conventions
  • Genre theory
  • Genre fluidity
  • Camera work – framing and composition shot types, angle, position, movement
  • Lighting and colour
  • Editing – pace, type of edits, continuity
  • Narrative construction, related to narrative theory
  • Sound – dialogue, music
  • Mise-en-scene – setting and location, props, costume/dress, hair/make-up

Magazines

  • Codes and conventions – changes over time?
  • Layout and design
  • Composition – positioning of masthead/headlines, cover lines, images, columns
  • Font size, type, colour
  • Images/photographs – shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – headline, sub-headings, captions – mode of address
  • Copy
  • Anchorage of images and text
  • Elements of narrative

Online media

  • Homepage and other pages
  • Codes and conventions
  • Layout and design
  • Composition
  • Font size, type of font (e.g. serif/sans serif), colour
  • Images/photographs – camera shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – formal/informal mode of address?
  • Anchorage of images and text
  • Elements of narrative/structure around the site
  • Interactive features
  • Menu bar and navigation – structure and design of the site

AS & A2 Recommended Media Studies Theorists

Every theorist & theory you will ever need!!

Genre

  • John Fiske – genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
  • Robert Stam – there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
  • Jane Feuer – genre is abstract and becoming harder to identify.
  • Henry Jenkins – genre break rules and commonly hybridizes.
  • John Hartley – genre is interpreted culturally e.g. Coronation Street or Eastenders could only be understood in terms of the conventions of UK soap operas, American television dramas tend to have a slightly different set of conventions to British television dramas.
  • Daniel Chandler – genre is too restricting and presents audiences and producers with a creative ‘straightjacket’.
  • Steve Neale – genre as repetition and difference
  • David Buckingham – genre in constant process of negotiation and change
  • Rick Altman – genre offers audiences a ‘set of pleasures’

Continue reading “AS & A2 Recommended Media Studies Theorists”

Going Underground

Going Underground

Imagine someone designed a tube map that instead of stations such Camden Town (Northern Line) and Finsbury Park (Piccadilly/Victoria), you had artists such as Public Enemy (Hip-Hop) and (Funk/Blues)?

Well, a person by the name of Dorian Lynskey did just this.  Have a look at the image, did you know about all these genres already?  Do you agree with how some artists have been categorised?

tubemap

Continue reading “Going Underground”

The Independent

This weekend I was sitting having breakfast in an upmarket restaurant in the city of London (as you do).  The restaurant gave me a complementary copy of The Independent to mull over as I had a miniature version of what they called a ‘full’ English breakfast, but I digress.

I must confess I have never picked up a copy of this newspaper before, and I knew I was in trouble when I turned to the back pages, looking for the sport section, but found instead information about stocks and shares.

The Independent is a bit different you see, no stories about Harry whatshisname from One Direction, no further analysis about why Joe Hart has been benched for Man City (Although I did eventually find the sport section in the middle), just huge swathes of information and the occasional opinion by somebody whose occupation sounded rather important.  There was even a section where the editor discussed/defended the recent changes in the layout, including fonts and colours.

The point(s) of this analysis is of course

  1. When we think of Print as a media platform, perhaps one often thinks of newspapers first, but within this medium, the range in genre and codes and conventions is much greater than one would initially realise.
  2. Don’t go to a posh restaurant if you’re really hungry.