MEST 3 – Past Identities Questions

“Popular ideas about the self in society have changed, so that identity is today seen as more fluid and transformable than ever before.” David Gauntlett

Use your case study to explore this idea.

“In an increasingly globalised world, the ability to create an ‘alternative’ identity is becoming more difficult.” Does your case study support this view?

Access to social media has empowered people to assert their true identity. Does evidence from your case study suggest that this is the case?

“To argue that audiences have their identities shaped by the media they consume is simply to insult them. People are much smarter than that.’’ Does your case study

indicate that people are ‘much smarter than that’?

Using your own case study, evaluate the appeal of stereotypical representations for

producers and audiences.

Does your case study suggest it is possible for representations to challenge dominant ideologies and values?

What do we really know about Celebrities?

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As  Fearson has explained , I believe that we all have two identities, one that is personal and therefore created by us and one that is social, which is the way we are given by people in society.

As a part of the young modern generation, we are exposed to the compulsion of the media and some of the biggest opinion leaders, Celebrities. Living in England has caused me to become entranced by celebrities, we adore them and look to them for inspiration in our everyday lives. Like most people I would claim to know everything about celebrities, it has become  custom to youngsters to know everything about their favourite celebrity. In a competitive state you want to be that person that knows  everything about your idol, and for many years I would research and constantly obsess over my idols. Recently I have been thinking about why that is. This started as me thinking about why we are so obsessive over celebrities, specifically in the UK which lead to this: what if we don’t know who celebrities really are? how can we be sure that celebrities are who we think they are?

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AS & A2 Recommended Media Studies Theorists

Every theorist & theory you will ever need!!

Genre

  • John Fiske – genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
  • Robert Stam – there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
  • Jane Feuer – genre is abstract and becoming harder to identify.
  • Henry Jenkins – genre break rules and commonly hybridizes.
  • John Hartley – genre is interpreted culturally e.g. Coronation Street or Eastenders could only be understood in terms of the conventions of UK soap operas, American television dramas tend to have a slightly different set of conventions to British television dramas.
  • Daniel Chandler – genre is too restricting and presents audiences and producers with a creative ‘straightjacket’.
  • Steve Neale – genre as repetition and difference
  • David Buckingham – genre in constant process of negotiation and change
  • Rick Altman – genre offers audiences a ‘set of pleasures’

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