MEST 1 Section B – Making it ‘wow’.

The more of the following you can talk about, the more range your Case Study has.

Does at least one of my Case Study texts have…

1.         Opportunities for Alternative Consumption Trends?

Timeshifting / Binge Viewing / Media Meshing / Stacking

2.         Opportunities for creating User Generated Content / Viral Marketing?

3.         Opportunities for various Audience Gratifications?

Diversion / Personal Identity / Personal relationship / Surveillance

4.         Opportunities for various Psychographics / Tribes?

5.         The inclusion of Star Power? Continue reading “MEST 1 Section B – Making it ‘wow’.”

Past MEST 1 Section B Questions

Try adapting your cross-media study to some of
these.

Explore the ways target audiences consume and respond to media products across different media platforms.

  • Support your answer with reference to examples from your case study.

Write a talk to present to media producers making a case for using a range of different media platforms to reach consumers.

  • Write the bullet points or notes you would use to support your talk, and include references to advertising, marketing or promotional opportunities.
  • Support your answer with reference to examples from your case study.

Continue reading “Past MEST 1 Section B Questions”