Everyone doing a broadcast production* should watch this.
(Via @literacyadvisor on Twitter).
*Actually, watch it whatever you are doing.
Every theorist & theory you will ever need!!
- John Fiske – genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
- Robert Stam – there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
- Jane Feuer – genre is abstract and becoming harder to identify.
- Henry Jenkins – genre break rules and commonly hybridizes.
- John Hartley – genre is interpreted culturally e.g. Coronation Street or Eastenders could only be understood in terms of the conventions of UK soap operas, American television dramas tend to have a slightly different set of conventions to British television dramas.
- Daniel Chandler – genre is too restricting and presents audiences and producers with a creative ‘straightjacket’.
- Steve Neale – genre as repetition and difference
- David Buckingham – genre in constant process of negotiation and change
- Rick Altman – genre offers audiences a ‘set of pleasures’
(If you can’t see this, download here).