Textual Analysis Toolkit

Each type of text you will analyse is below, together with a list of things that could be analysed for it. Let me know in the comments in you think of any potential additions!

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Print

  • Codes and conventions
  • Layout and design
  • Composition
  • Images/photographs – camera shot type, angle, focus
  • Font size, type of font (e.g. serif/sans serif), colour
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos etc.
  • Language – slogan/tagline and copy
  • Anchorage of images and text
  • Elements of narrative

Moving image

  • Codes and conventions
  • Camera work – framing, shot types, angle, position, movement
  • Editing – pace, type of edits, continuity/montage Structure/narrative
  • Sound – music/dialogue/voiceover
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

Music video

  • Codes and conventions – performance/narrative/experimental features
  • Camera work (framing – shot types, angle, position, movement)
  • Editing – beat-matched?
  • Elements of continuity/montage
  • How does the video interpret the music and/or lyrics?
  • Structure/narrative
  • Intertextuality
  • Sound
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

Newspapers

  • Point of view and ideology
  • Codes and conventions of news products/newspapers/type of newspaper
  • Layout and design
  • Composition – positioning of headlines, images, columns, combination of stories
  • Images/photographs – camera shot type, angle, focus
  • Font size, type of font (e.g. serif/sans serif)
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – headline, sub-headings, captions
  • Copy
  • Anchorage of images and text
  • Elements of narrative

Television

  • Genre codes and conventions
  • Genre theory
  • Genre fluidity
  • Camera work – framing and composition shot types, angle, position, movement
  • Lighting and colour
  • Editing – pace, type of edits, continuity
  • Narrative construction, related to narrative theory
  • Sound – dialogue, music
  • Mise-en-scene – setting and location, props, costume/dress, hair/make-up

Magazines

  • Codes and conventions – changes over time?
  • Layout and design
  • Composition – positioning of masthead/headlines, cover lines, images, columns
  • Font size, type, colour
  • Images/photographs – shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – headline, sub-headings, captions – mode of address
  • Copy
  • Anchorage of images and text
  • Elements of narrative

Online media

  • Homepage and other pages
  • Codes and conventions
  • Layout and design
  • Composition
  • Font size, type of font (e.g. serif/sans serif), colour
  • Images/photographs – camera shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos
  • Language – formal/informal mode of address?
  • Anchorage of images and text
  • Elements of narrative/structure around the site
  • Interactive features
  • Menu bar and navigation – structure and design of the site

Newspapers for schools

Here’s an early Christmas present for you. I’ve re-signed us onto Newspapers for Schools, which gives you:

  • Access to over 140 UK newspapers
  • One-stop-shop for researching leading UK national and regional newspapers.
  • Over 35 million articles
  • 2006 up to present day
  • Search by keyword or author

Really useful for carrying out research for any topic in the news, building a bibliography or just staying informed!

I will email the login details, if you need them resent, just email me.

Institutions and political allegiances

An important part of learning about institutions is that they tend to align with political parties. This can be for a number of reasons, but is mostly to please the dominant ideologies of their audience.

This is clear to see in this first image:

est-newspaper line.png

It is clear by looking at this that The Guardian is predominately read by a labour supporting audience (centre-left), whilst The Telegraph, in contrast, leans very much to the centre-right, supporting the Conservatives (Or Tories). Other observations; over a quarter of Daily Express readers support UKIP (quite obvious if you just look at the front page), along with The Star and there is not a single newspaper that has anything near a 50/50 labour/conservative split.

The history of such allegiances can be seen in the diagram below, with support shown in every general election from World War 2 until 2005, note how support from institutions – like audiences – tends to change to reflect the zeitgeist and ideologies of the era:

paper-political-choices-g-002.jpg

Only The Mirror and The Telegraph‘s support has remained consistent since the end of World War 2.

What other observations can be made, based on these two diagrams? Answers in the comments please.

Newspaper headlines: Coronation Street ‘bloodbath’ and Rugby World Cup excitement – BBC News

Images from the opening of the Rugby World Cup are used on many front pages, while some tabloids suggest ITV soap Coronation Street is in turmoil.

Why does going to a rugby match make a woman a WAG?!?

Source: Newspaper headlines: Coronation Street ‘bloodbath’ and Rugby World Cup excitement – BBC News

The Independent

This weekend I was sitting having breakfast in an upmarket restaurant in the city of London (as you do).  The restaurant gave me a complementary copy of The Independent to mull over as I had a miniature version of what they called a ‘full’ English breakfast, but I digress.

I must confess I have never picked up a copy of this newspaper before, and I knew I was in trouble when I turned to the back pages, looking for the sport section, but found instead information about stocks and shares.

The Independent is a bit different you see, no stories about Harry whatshisname from One Direction, no further analysis about why Joe Hart has been benched for Man City (Although I did eventually find the sport section in the middle), just huge swathes of information and the occasional opinion by somebody whose occupation sounded rather important.  There was even a section where the editor discussed/defended the recent changes in the layout, including fonts and colours.

The point(s) of this analysis is of course

  1. When we think of Print as a media platform, perhaps one often thinks of newspapers first, but within this medium, the range in genre and codes and conventions is much greater than one would initially realise.
  2. Don’t go to a posh restaurant if you’re really hungry.