What I should add to my Section B answer – Shiloh

My question for Part B was “Convergence allows audiences to access media content from multiple platforms on one device. Assess the impact of convergence in your cross-media study. My three products were Teen Wolf (Network: MTV), The Originals (Network: The CW) and American Horror Story (Network: FX).

I think I should include stereotypes and countertypes in my Section B answer. Stereotypes are a fixed cliché of a person or thing. For example, the saying that blonde people are dumb. This is stereotypical as not all blonde people are dumb. I believe this can be used in the Part B answer. For instance, for my three choices of the broadcasting platform, I could talk about how the genre of production is portrayed and how they relate to the generalisation of such shows. Countertypes are positive stereotypes that accentuate the positive attributes of someone. For instance, a countertype could be that blonde people are smart. This is a countertype as it accentuates the positivity that blonde-haired people are smart. I could talk about how countertypes are used to influence the audience into wanting to watch such shows and movies, and to increase the popularity of the shows so the audience talk about it to people who do not watch it, which can intrigue others to watch it.

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The Independent

This weekend I was sitting having breakfast in an upmarket restaurant in the city of London (as you do).  The restaurant gave me a complementary copy of The Independent to mull over as I had a miniature version of what they called a ‘full’ English breakfast, but I digress.

I must confess I have never picked up a copy of this newspaper before, and I knew I was in trouble when I turned to the back pages, looking for the sport section, but found instead information about stocks and shares.

The Independent is a bit different you see, no stories about Harry whatshisname from One Direction, no further analysis about why Joe Hart has been benched for Man City (Although I did eventually find the sport section in the middle), just huge swathes of information and the occasional opinion by somebody whose occupation sounded rather important.  There was even a section where the editor discussed/defended the recent changes in the layout, including fonts and colours.

The point(s) of this analysis is of course

  1. When we think of Print as a media platform, perhaps one often thinks of newspapers first, but within this medium, the range in genre and codes and conventions is much greater than one would initially realise.
  2. Don’t go to a posh restaurant if you’re really hungry.