A print publishing reality: advertisers, not readers, are the customers via The Guardian

As Trinity Mirror closes another free title while bemoaning a lack of audience, a US newspaper owner tells it like it is: journalism is of secondary importance

Further reading: Curran (1986) – In your theory booklet.

Curran (1986) argues that the advertising industry has a major influence on the structure and output of the British print media.  It is argued that media producers focus on providing the media for the sectors of the population that the advertising industry wants to address.  For many publications, advertising is the main source of revenue and therefore the advertisers could wield significant power in print publications and may affect the content; the use of sponsored promotions in magazines like Empire may seem harmless, but what if a newspaper was reluctant to print a story because it might upset one of their major advertisers?

Source: A print publishing reality: advertisers, not readers, are the customers | Media | The Guardian

Newspaper headlines: Air crash horror and ‘free speech’ fury – BBC News

Understandably, most front pages cover the EgyptAir plane crash, but there are some interesting things that you could discuss in an analysis.

Credit to @1stbarnard for discovering this.

The Metro‘s coverage is arguably the most diplomatic, but note the emphasis on the fact that a British citizen is among the victims. The suggestion that a terrorist attack was the cause is in the subhead.

The Times, (The Sun in a suit), chooses to illustrate the tragic event.

The Daily Mail chooses to focus on it’s usual anti-immigration rhetoric. Shocker.

Other notable covers, include the horrible linguistic codes used by The Daily Star to explain the crash and The Sun‘s crude coverage of a celebrity gagging order.

Follow the link below for further analysis.

What do you make of this?

Source: Newspaper headlines: Air crash horror and ‘free speech’ fury – BBC News

♥Media Platforms♥

There are three main categories for media platforms broadcasting, print and eMedia, these three categories are used to present information.

Broadcasting uses things like the TV and radio to distribute information to us as consumers. Broadcasting is then split into even smaller categories depending on what information the consumer would like to know, for example films are split into genres like horror, comedy, thriller and romance allowing the viewer to chose what genre they would like to watch depending on what genre entertains them the most. The radio is used in the same way as the TV, to present information. There are also several types of radio stations depending on what the consumer would like to know, for example there are music, news, weather, sports and even children radio stations. Continue reading “♥Media Platforms♥”