Active Audience

Audiences that, rather than sitting passively in front of a TV, positively interact with what they are seeing and hearing.

The proposition is that, rather than TV doing things to audiences, audiences do things with TV.

For example, households use TV to avoid each other, or to provide family warmth.

More importantly, however, audiences turn to social media to interact with one another and influence TV institutions.

Bibliography

Is Kick-Ass an example of how we are desensitised to violence in the media?

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