Active Audience

Audiences that, rather than sitting passively in front of a TV, positively interact with what they are seeing and hearing.

The proposition is that, rather than TV doing things to audiences, audiences do things with TV.

For example, households use TV to avoid each other, or to provide family warmth.

More importantly, however, audiences turn to social media to interact with one another and influence TV institutions.


Is Kick-Ass an example of how we are desensitised to violence in the media?

Adams, Stephen. Screen violence ‘desensitises teenage brains’ – Telegraph. October 19, 2010. (accessed January 17, 2013).

BBC. BBC News – ‘Kick-Ass unglamourises violence’ says creator. August 12, 2013. (accessed January 18, 2014).

British Board of Film Classification. KICK-ASS | British Board of Film Classification. 2010. (accessed January 18, 2014).

. KICK-ASS 2 | British Board of Film Classification. 2013. (accessed January 18, 2014).

. What Are You Complaining About Now | British Board of Film Classification. May 7, 2010. (accessed January 18, 2014).

Cox, David. Kick-Ass kicks the c-word into the mainstream | David Cox. April 2, 2010. (accessed January 14, 2014).

De Semlyen, Nick. "Cuban Fury." Empire Magazine, 2014: 116-123.

Kick-Ass. Directed by Matthew Vaughn. Performed by Aaron Johnson, Christopher Mintz-Plasse, Chlo Grace Moretz, Mark Strong and Nicolas Cage. 2010.

MediaSmarts. Violence | MediaSmarts. n.d. (accessed January 18, 2014).

Millar, Mark, et al. A New Kind of Super Hero: The Making of Kick-Ass featurette (2010).

Pozios, Vasilis, Praveen Kambam, and H. Eric Bender. "Does Media Violence Lead to the Real Thing? –" August 23, 2013. (accessed February 16, 2014).

Kick-Ass 2. Directed by Jeff Wadlow. Performed by Aaron Taylor-Johnson, Christopher Mintz-Plasse, Chlo Grace Moretz and Jim Carrey. 2013.

The Classification & Rating Administration. Reasons for Movie Ratings (CARA). 2013. (accessed January 18, 2014).

Tookey, Christopher. Mail Online. April 2, 2010.–This-crime-cinema-twisted-cynical-revels-abuse-childhood.html (accessed December 17, 2013).

Turner, Pete. "Is Hollywood Out of Ideas?" Media Magazine, 2013: 15-18.

Twitter, Inc. Twitter / JimCarrey: I did Kickass a month b4 Sandy … June 23, 2013. (accessed January 17, 2014).

. Twitter / JimCarrey: I meant to say my apologies … June 23, 2013. (accessed January 17, 2014).

Wikimedia Foundation, Inc. Matthew Vaughn – Wikipedia, the free encyclopedia. January 22, 2014. (accessed January 23, 2014).

. Media violence research – Wikipedia, the free encyclopedia. January 14, 2014. (accessed January 16, 2014).