What I should add to my Section B answer – Shiloh

My question for Part B was “Convergence allows audiences to access media content from multiple platforms on one device. Assess the impact of convergence in your cross-media study. My three products were Teen Wolf (Network: MTV), The Originals (Network: The CW) and American Horror Story (Network: FX).

I think I should include stereotypes and countertypes in my Section B answer. Stereotypes are a fixed cliché of a person or thing. For example, the saying that blonde people are dumb. This is stereotypical as not all blonde people are dumb. I believe this can be used in the Part B answer. For instance, for my three choices of the broadcasting platform, I could talk about how the genre of production is portrayed and how they relate to the generalisation of such shows. Countertypes are positive stereotypes that accentuate the positive attributes of someone. For instance, a countertype could be that blonde people are smart. This is a countertype as it accentuates the positivity that blonde-haired people are smart. I could talk about how countertypes are used to influence the audience into wanting to watch such shows and movies, and to increase the popularity of the shows so the audience talk about it to people who do not watch it, which can intrigue others to watch it.

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Active Audience

Audiences that, rather than sitting passively in front of a TV, positively interact with what they are seeing and hearing.

The proposition is that, rather than TV doing things to audiences, audiences do things with TV.

For example, households use TV to avoid each other, or to provide family warmth.

More importantly, however, audiences turn to social media to interact with one another and influence TV institutions.


Is Kick-Ass an example of how we are desensitised to violence in the media?

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